Hello! I'm Lisa
A self-motivated, communications and marketing strategist, creative designer, and photography buff. I have a proven track record of solving problems and achieving customer satisfaction.
I like being challenged, learning new skills and different industries. I care about the impact my work has on the people it touches and the organizations it represents.
Lisa A. Clark
MARKETING & DESIGN PROFESSIONAL
Phone:
978-877-8875
Email:
Address:
Townsend, MA
Website:
EXPERIENCE
August 2022-May 2024
Marketing Coordinator
GARDNER OUTLET FURNITURE
Conception of strategic retail and marketing initiatives to attract new and potential customers and retain existing ones.
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Developed and executed marketing plans and advertising campaigns for social media, email, and print, leveraging strong marketing and content development skills to complete more than 25 campaigns monthly
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Analyzed data to produce weekly reports for owners utilizing CRM, Excel, and Google Custom Maps
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Established a greater presence in the retail market by creating branded signage, vehicles, and promotional items
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Consumer interaction via sales and cashier coverage to engage with customers and identify needs
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Managed photo shoots by staging furniture layouts that attracted consumer attention
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Increased email open rates by implementing A/B Testing to achieve a 40% click-to-open rate
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Transformed e-Commerce website by learning new online platform, interactive tools, SEO, and Adwords to enhance the new website
March 2019-February 2022
BDC Internet Manager
TOWNSEND FORD
Communicated with owners, sales/service teams, and FORD representatives to plan and implement digital marketing strategies.
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Increased appointments and sales from 8% to 21% on a consistent monthly basis during the Pandemic by identifying target audiences, utilizing CRM, and developing email templates to engage customers
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Identified weaknesses and increased efficiencies through CRM data and Retail Secret Shopper experiences
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Developed BDC best practices for a sales team of 2 senior and three junior sales representatives
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Utilized data from CRM and created monthly reports in Excel for management
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Engaged consumers through showroom and cashier coverage
Collaborated with Senior Administration, Director of Admissions, and Development Director to plan and implement overall strategies that raised the Winchendon School’s visibility.
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Launched a new brand and communications that ensured the continuity of the school’s brand and messaging across all mediums and two campuses
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Developed and managed the Communications Calendar and production of action items for Admissions MA and NY, Heads of School, and Alumni & Development
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Coordinated internal and external printing by managing printing supplies and equipment and nurturing relationships with the community, media, and printing vendors
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Managed digital assets and creative files by scheduling and staging photo shoots, retouching and adjusting photos to build an image library of assets and templates for print
and web -
Achieved WordPress Certificate to build and launch a new website to be managed by the school
August 2015-February 2019
THE WINCHENDON SCHOOL
Communications Manager,
Digital Media Strategist
Conceived and executed creative ideas that impacted organizational change, key performance indicators, products,
and services.
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Designed a first-ever national consumer brand (IdentoGO) for enrollment and identity-related services by collaborating with cross-functional teams and executing the design, production, and logistics for retail signage, packaging, collateral, and electronic marketing order fulfillment for site partners
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Managed the production of 85% of nationwide marketing materials by translating strategies into creative concepts for print, web, user interfaces, and internal communications
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Inspired concept through completion of all materials for over 30+ industry trade shows per year by communicating with sales and program managers to create highly effective direct mail campaigns, industry magazine advertisements, digital materials, and large-scale images for industry trade show booths
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Created PowerPoint presentations for company executives and state and federal agencies and illustrations for proposals
January 2012-March 2014
Morphotrust USA - IdentoGO
Graphic Production Media Manager
EDUCATION
February 2017 and May 2017
Certificate
MOUNT WACHUSETT COMMUNITY COLLEGE
Creating Word Press Websites, Intermediate WordPress Websites
September 2014-June 2015
MOUNT WACHUSETT COMMUNITY COLLEGE
Advanced Certificate
Graphic and Interactive Design
Web Design, Digital Imaging, Digital Illustration, Motion Graphics, Marketing. Graphics Club, Phi Theta Kappa Honor Society
September 1981-June 1985
Bachelor's Degree
FITCHBURG STATE UNIVERSITY
Bachelor of Science in Communications
Specialty Graphic Design
Graduated Magna Cum Laude
SKILLS
Adobe Creative Suite 2024
InDesign, Illustrator, Photoshop
Highly Proficient
Adobe Creative Suite 2024
Premiere, Acrobat
Proficient
Google YouTube, Adwords, Analytics
Proficient
Microsoft Office Suite
Word, Excel
Highly Proficient
Microsoft Office Suite
PowerPoint, OneNote
Proficient
Social Media
Facebook, Instagram
Highly Provicient
PORTFOLIO
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